The PERCH MAN ABN is 42 065 149 145

Do you know the difference between a good and a bad consultant?

A bad consultant knows everything. A good consultant knows, he does not know everything, but he knows where to get accurate information for you.

How much to use me as your consultant. There are three levels of service.

LEVEL 1  -  Members area of this web site. You can sign up for one day, three months or one year. Payment using PayPal from AUD$25.00. You will have access to detailed information about jade perch, silver perch, Murray cod etc. Over 30 years hands on experience is posted in this area. I, Bruce Sambell, AKA the Perch Man, have often been told I should write a book. These days the electronic world is the first place people tend to go for information. Therefor I decided to put my knowledge, as well as other peoples knowledge that is relevant to Australian native species, all in one place, the "members area" of this web site. click to sign up


LEVEL 2  -  Site visit, (I visit your farm.) is available to existing and potential growers of Australian freshwater fish. Advice is based on over 30 years experience and hands on practice. Many clients use this as an opportunity to have staff trained in better fish handling practices. The following is a list of services offered.

  • Environmental manage plans
  • Operating procedures
  • Staff daily task organisers
  • Quarantine protacols
  • Bio-security
  • Daily startup and close down procedures
  • Codes of practice
  • Disease management plans
  • Customized instructional videos
  • General design and layout
  • Farm design and layout
  • Hatchery procedures
  • Cooperative marketing
  • Site assessment
  • Personalised instructional videos

FEE AUD$450.00 per day plus travel days. Minimum days on site is three days, plus travel days.

All expenses are additional. Including airfares, meals, accommodation, and out of pocket expenses. Payable in advance.



  • One on-site visit per year, up to three days. I visit your site, and offer advice based on my experience, staff training, and *document preparation. The fee includes all expenses such as airfares*, accommodation, meals. Nothing for you to pay.     *Airfares are limited to countries within the South East Asia areas, such as, Hong Kong, Malaysia, Singapore, and anywhere in Australia.
  • One year access to members area of on this web site
  • Conslutations by phone, email, or app comunication, up to 50 times per year.
  • *Document preparation - includes

Disease Management Manual

Environmental Management Plan

Operational Procedures Manuals

Staff Daily Task Organisers

Personalised instructional videos

Daily startup and close down procedures

Tailored bio-security/quarantine protocols

Site assessment

Australian standards audits.

FEE: AUD$7,800. Payable in advance.

Currently working with clients in, Germany, Laos, Hong Kong, Malaysia, Singapore, and Australia. 

*Right click on images then open in new tab to see full size image

Below Jade perch farm near Ipoh Malaysia

Jade perch farm near Ipoh 1 Copy Jade perch farm near Ipoh 2

Below working with client breeding program in Ipoh, Malaysia.

Checking the quality of breeders at Ipoh 1 Checking the quality of breeders at Ipoh 2

Below left, from left, Mr Phong jade perch grower Malaysia, Darren Emmett Grower from Australia, Perch Man, and Captain Borman jade perch grower from southern Malaysia.

Below right Jade perch farm in Taiwan 

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Below: working with hatcheries and farms in Malaysia. Developing best practices and disease management tools.

farm and hatchery guidance in Malaysia Copy farm and hatchery guidance in Malaysia2 Copy

Below unpacking jade perch fry in Malaysia 

Unpacking jade perch in southern Malaysia Copy Unpacking jade perch fry in Malaysia

Below, Australian freshwater table fish get attention from James Cook University, Singapore campus, and growers.

Nippon Koi Farm 12th Jan 2019 1 Nippon Koi Farm 12th Jan 2019 21 Copy

Below left site compliance and  accreditation. Below right. In China, weaning difficult species.

compliance Preparing weaning diet

Below: on site in Hong Kong demonstrating management with video presentation, and practical handeling methods.

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Teaching practical skills to staff in Hong Kong and Malaysia

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BELOW LEFT: Hong Kong Fisheries Department.  RIGHT: Unpacking jade perch in China

Hong Kong fisheries Unpacking at client in China

BELOW: Leon Ashby Operations Manager for Queensland Senator Fraser Anning Leon's wife, Jane on the right. Advice on future aquaculture potential in Queensland. 

Leon Ashby Operations Manager for Queensland Senator Fraser Anning Leons wife Jane on the right TEXT   Future aquaculture potential in Queensland

Below: Design and construction of fish farms and hatcheries.  

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Below: Spawning Australian native freshwater fish

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Below: Disease management and treatment practices

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Below; Developing management practices

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AAQCommitteemeeting8thMarch2006 450x338 Management workshop