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The PERCH MAN ABN 42 065 149 145

All my contact details are here

Do you know the difference between a good and a bad consultant? A bad consultant knows everything. A good consultant knows, he does not know everything, but he knows where to get accurate information for you.

Bruce Sambell, often called the Jade Perch Man, or Perch Man, is the founder and designer of Ausyfish Bruce has been involved with fish at a commercial level for over 40 years. His role as industry consultant has provided cross sector experience at many levels. Sound advice is available to existing industry participants and especially those considering entering freshwater finfish aquaculture. Bruce has gained considerable experience over the years as the commercial development of Australian native freshwater fish developed. Bruce was the first to breed many species, including sleepy cod freshwater archer fish, and a number of Australian native freshwater fish. Bruce was one of the first to ever spawn jade perch He has now been breeding them continually, longer than anyone currently in the industry. Bruce is the president of the Aquaculture Association of Queensland Inc (AAQ) (For about 20 years.) Bruce was also Vice President of the Queensland Aquaculture Industries Federation Inc., (QAIF) for over 3 years. Bruce sat on the committee of QAIF for over 14 years. Bruce also sat on a number of Government bodies as an industry consultant, including the Queensland Department of State Development and Innovation's Aquaculture Reference Group,  the Queensland Freshwater Management Advisory Committee, the Translocation Sub-Committee for freshwater fish, and Queensland's Stocked Impoundment Permit Scheme Sub-Committee. (An advisory body for stocking freshwater fish in lakes and rivers throughout Queensland for recreational anglers.) He was also the industry "food safety" representative for a number of years. As part of his role as industry leader he coordinated many major aquaculture conferences and training workshops. He also sat on several regional advisory bodies, including, the Fisheries Regional Development Committee for Hervey Bay and the Fisheries Regional Development Committee, Bundaberg.


By engaging or paying for consulting services, you accept these terms and conditions. Any fish handled or dealt with in any way, by Bruce Sambell, (The Perch Man) or any of his associates, colleagues or employees are entirely at the client's risk. Bruce Sambell, or any of his associates, colleagues or employees shall not be responsible or liable for any fish losses whatsoever or agents, nor any employee shall be responsible or liable for any loss, damage or injury to any fish. All persons including corporate entities should consider all available information.You are solely responsible to confirm any information provided by Bruce Sambell, (The Perch Man) his associates colleagues or employees, and to consider all other sources of information available. Any information provided should be considered as one of many information resources available.

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Learn how to breed and grow Australian native freshwater fish. 

Click picture for video of perch larvae filmed under water 24 hours after hatching 

WARNING Beware of the imposter fish click for details

Consultanting options and fees. There are three levels of service.

LEVEL 1  -  Members area of this web site. You can sign up for one day, three months or one year. Payment using PayPal from AUD$25.00. You will have access to detailed information about jade perch, silver perch, Murray cod etc. Over 30 years hands on experience is posted in this area. I, Bruce Sambell, AKA the Perch Man, have often been told I should write a book. These days the electronic world is the first place people tend to go for information. Therefore I decided to put my knowledge, as well as other peoples knowledge that is relevant to Australian native species, all in one place, the "members area" of this web site.

To access this area of the jadeperch web site click on "membership" on the top menu bar. Once you have signed up you will notice that the "membership" button on the menue bar now has a "Technical Information" drop down list. Just click on Technical Information, and you are in.

 log in to members area on Jadeperch menu bar  log in to members area on Jadeperch menu bar close

click to sign up


LEVEL 2  -  Site visit, (I visit your facility.) is available to existing and potential growers of Australian freshwater fish. Advice is based on over 30 years experience and hands on practice. Many clients use this as an opportunity to have staff trained in better fish handling practices. The following is a list of services offered.

  • Micro chiping breeder fish
  • Environmental management plans
  • Operating procedures
  • Staff daily task organisers
  • Quarantine protocols
  • Bio-security
  • Daily start-up and close down procedures
  • Codes of practice
  • Disease management plans
  • Customized instructional videos
  • General design and layout
  • Farm design and layout
  • Hatchery procedures
  • Cooperative marketing
  • Site assessment
  • Personalised instructional videos

FEE au$480.00 per day plus travel days. Minimum days on site is three days, plus travel days.

All expenses are additional. Including airfares, (NOTE: For long flights, over 5 hours, business class, or equivalent,  will be booked for one leg of the trip. For over 9 hours business class, or equivalent, for all flights.) meals, accommodation, and out of pocket expenses to be paid by client.

Consulting fee and airfares payable in advance.



One fee for 12 months consulting.


South East Asian countries including Hong Kong, Singapore, Malaysia, Laos, Indonesia and nearby countries, au$5,440.00.

Australian east coast states and South Australia, au$3,140.00.


I visit your facility anywhere in the eastern states of Australia or South Australia, or most South East Asian countries. One on-site visit per year, up to three days on site. All travel, accomidation and out-of-pocket expences are included. This is for one visit only. If you need me to come more than once during the 12 months, there will not be any consluting fee, you just pay all expenses. You can email, phone or message me during the 12 months up to 200 times. All services listed in LEVEL 2 are also included.

ALSO INCLUDED is 2 years access to all the PREMIUM CLIENT videos. Details below.

new set of videos have/are being uploaded. These videos are for all level 3 clients, new and existing. These videos cover in full detail many subjects including:

> How to condition breeders for spawning
> How to microchip your breeders
> How to take an egg (oocytes) sample
> How to inject ovulating hormone
> Which hormone to use
> How to release larvae into a plankton pond
> How long from injection to releasing larvae into a plankton pond
> How to fertilise a plankton pond
> How to design a plankton pond
> How to breed jade perch
> How to breed silver perch
> How to breed sleepy cod (soon hock)
> How to wean your fry
> How to manage/prevent diseases. With NO antibiotic !
> How to design your hatchery
> Farm design

. . . and many more

INCLUDEDSpecial video requests made to order, AND up to 100 follow up email questions answered.

Click here for details and cost for this service.

For access email This email address is being protected from spambots. You need JavaScript enabled to view it.



 click for short video 

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One on-site visit per year, up to three days on site. I visit your site, and offer advice based on my experience including the list below.

  • Staff training. 
  • One year access to members area of on this web site
  • Conslutations by phone, email, or app comunication, up to 100 times per year.
  • Customized (Personalised) instructional videos 
  • General design and layout of aquaculture sheds, facilities, hatchery, purging etc.
  • Farm design and layout
  • Site assessment 
  • Independent Australian standards audits conducted by qualified auditor.
  • Cooperative marketing with other clients in your region
  • Hatchery procedures
  • Document preparation - includes
  • Tailored bio-security/quarantine protocols
  • Environmental manage plans
  • Operating procedures
  • Staff daily task organisers - check lists (Tick sheet)
  • Quarantine protocols
  • Bio-security
  • Daily start-up and close down procedures
  • Codes of practice
  • Disease management plans
  • Customised Disease Management Manual

Currently working with clients in, Hong Kong, Malaysia, Singapore, U.S.A., China, Laos, Bangladesh, Indonesia, Cambodia, Queensland, New South Wales, and South Australia. 

*Right click on images then open in new tab to see full size image

             Managing  farm and hatchery in Queensland 2023                              Meeting in Hong Kong, clients from Mainland China July 2023

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                                                 Working with Hong Kong fisheries department July 2023

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                                              New broodstock jade perch arrive in Malaysia  August 2023                                 

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                          First ever jade perch for Laos arrive July 2023                               Click for video

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                                                     Malaysia July 2022 developing breeding of jade perch

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                                                        Laos July 2022 visit two new jade perch farm sites in Laos.

 Pond 2 Noi Omega Perch New site in Laos

                                                          Perth February 2020 - Silver perch grow out facilirty click for video

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                                                      Malaysia December 2019 - Breeding jade perch.

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Malaysia Dec 2019 2 Malaysia Dec 2019 4

                                                                          Singapore December 2019

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Click to view video of an interview used by a client to promote their product and facility


                                                    Hong Kong December 2019. Introducing business opportunities with other Australian companies.

Hong Kong Dec 2019 1 Hong Kong Dec 2019 3

Hong Kong Dec 2019 2 Hong Kong Dec 2019 4

Below Jade perch farm near Ipoh Malaysia

Jade perch farm near Ipoh 1 Copy Jade perch farm near Ipoh 2

Below working with client breeding program in Ipoh, Malaysia.

Checking the quality of breeders at Ipoh 1 Checking the quality of breeders at Ipoh 2

Below left, from left, Mr Phong jade perch grower Malaysia, Darren Emmett Grower from Australia, Perch Man, and Captain Borman jade perch grower from southern Malaysia.

Below right Jade perch farm in Taiwan 

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Below: working with hatcheries and farms in Malaysia. Developing best practices and disease management tools.

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Below unpacking jade perch fry in Malaysia 

Unpacking jade perch in southern Malaysia Copy Unpacking jade perch fry in Malaysia

Below, Australian freshwater table fish get attention from James Cook University, Singapore campus, and growers.

Nippon Koi Farm 12th Jan 2019 1 Nippon Koi Farm 12th Jan 2019 21 Copy

Below left site compliance and  accreditation. Below right. In China, weaning difficult species.

compliance Preparing weaning diet

Below: on site in Hong Kong demonstrating management with video presentation, and practical handeling methods.

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Teaching practical skills to staff in Hong Kong and Malaysia

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BELOW LEFT: Hong Kong Fisheries Department.  RIGHT: Unpacking jade perch in China

Hong Kong fisheries Unpacking at client in China

BELOW: Leon Ashby Operations Manager for Queensland Senator Fraser Anning Leon's wife, Jane on the right. Advice on future aquaculture potential in Queensland. 

Leon Ashby Operations Manager for Queensland Senator Fraser Anning Leons wife Jane on the right TEXT   Future aquaculture potential in Queensland

Below: Design and construction of fish farms and hatcheries.  

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Below: Spawning Australian native freshwater fish

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Below: Disease management and treatment practices

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Below; Developing management practices

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AAQCommitteemeeting8thMarch2006 450x338 Management workshop


Looks like you are interested in becoming a fish farmer.

Many people have entered aquaculture without realising they are starting a business. It’s not just a “side line”, it’s a business on its own. You need to consider; do you have the time to manage a new business?

Do you have the necessary skills to grow fish?

Do you have the time and commitment to learn a new skill?

 click for more

CONTACT INFORMATION. Note, due to frequent international travel, phone contact and text messages may be difficult and email replies may be delayed.

WeChat: BrucePerchMan YouTube:  jadeperchman Facebook: Bruce Sambell LinkedIn:   Bruce Sambell
WhatsApp: Bruce Perch Man Viber: Bruce Sambell +61407797149 Telegram: Bruce Sambell Perch Man +61 407 797 149  Premium Client Videos
Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Phone: 0407797149     If calling from outside Australia:   +61 407797149  



By viewing this website, or any links from this website, or engaging or paying for consulting services, you accept these terms and conditions.

The information provided by  Bruce Sambell, or any of his associates colleagues or employees, or pages and sub-directories of this website, including videos, are provided as a general service. The information and advice provided is made available in good faith and is derived from sources believed to be reliable and accurate at the time. However, the information is provided solely on the basis that persons will be responsible for making their own assessment on any matters contained or discussed herein and are advised to verify all relevant representations, statements, information and advice. Changes in circumstances after material is placed on this website or any links, or videos, may impact on the accuracy of the information. No assurance is given as to the accuracy of any representation, statement, information or advice. Neither Bruce Sambell, nor any of his associates, colleagues or employees accept any responsability for any losses whatsoever or agents, nor any employee shall be responsible or liable for any loss, damage or injury (including death) howsoever caused (whether caused by any negligent or other unlawful act or omission of, or by associates colleagues or employees of Bruce Sambell. No responsability is accepted, for any losses whatsoever, arising from the use of or reliance on any information, data or advice (including incomplete, out-of-date, wrong, inaccurate or misleading information, data or advice): expressed or implied information provided within this website, verbally, or in any links to videos or orther websites, or expressed or implied in, or coming from, any person whosoever associated with Bruce Sambell, or Bruce Sambell himself.

Any information provided here should be considered as one of many information resources available. All persons including corporate entities should consider all available information.

You are solely resopnsable to confirm any information provided by Bruce Sambell, his associates colleagues or employees, and to consider all other sources of information available.

COPYRIGHT   All material contained in this website is subject to copyright.