It's not so easy to find jade perch in any retail outlet in any of the Australian cities. There is not enough production for it to be offered to the broader market. It's a long story, but essentially all these fish come from family businesses. Farms run by families. They are all making a good, secure living. It would be a big move, and risk, to jump to the "broarder market", supermarket outlets. The Asian community in our cities pretty much consume all the production. I personally have been looking into the option to have it delivered to "mum's" door. It's an obvious market, health conscious mum, or just generally health conscious people that want to eat this regularly. The best I can do at the moment is send it in a box lots, of whole, chilled jade, or silver perch, which you must collect from your local airport, and you collect it there.